RUPT Insight
From data to decisions, from dashboards to action.
RUPT Insight helps brands understand what is happening around campaigns, venues, screens, customers and physical spaces, then turn those signals into practical action.
No facial recognition, no individual profiling,
just actionable signals.
Privacy Principles: No facial recognition by default, no biometric identification, no unnecessary video storage, no individual profiling, aggregated reporting where possible, privacy review before deployment. Example Actions: Switch screen content after 5pm when footfall changes. Push high-margin products during queue-heavy periods. Use weather changes to trigger different creative. Repeat the campaign with the highest QR response. Use weekday lunch content differently from weekend browsing content.
What We Track
Engagement & Response
QR scans, offer redemptions, campaign response, social response.
Movement & Dwell
Footfall, passers-by, entry rate, dwell time, queue behaviour.
Timing & Context
Time-of-day trends, weather impact, event impact, local demand patterns.
Product & Content Performance
Product uplift, content performance, POS-linked data where available.
What We Help You Decide
Which content is working, which products are gaining attention, which time slots matter most, which offers create action,
which areas create dwell, which visuals should be repeated, which messages should change,
which trends need action now.
AI & Automation
Automated reports, weekly summaries, content recommendations,
campaign prompts, weather-led suggestions, time-of-day optimisation,
product promotion ideas, performance alerts.
OUTCOMES
Better decisions, faster learning, more relevant content, sharper promotions, improved customer understanding, more confidence in what to do next.
Insight should not sit in a report. It should change
What you do next.